Sinceri Senior Living

A Family Culture at National Scale

Sinceri Senior Living is a Vancouver, Washington-based senior living management company operating independent living, assisted living, and memory care communities across the United States. Sinceri traces its roots to a memory care provider founded more than 35 years ago and has grown, through a series of management partnerships and acquisitions, into one of the largest senior living operators in the country. The company is backed by the investment firm Access Industries, which acquired the business in 2018.

Sinceri serves older adults across a broad range of needs, from active seniors seeking an independent lifestyle to individuals living with Alzheimer's disease or other forms of dementia who require specialized memory care. The company's stated philosophy centers on treating residents and team members "like family," and its growth strategy has leaned heavily on management agreements with real estate owners such as Ventas and National Health Investors, allowing Sinceri to add communities without necessarily owning the underlying real estate.

Families can learn more directly from the company at sinceriseniorliving.com, or compare individual Sinceri communities through the Senior Care Finder.

Company at a Glance

•      Headquarters: Vancouver, Washington

•      Founded: More than 35 years ago as a dedicated memory care provider; rebranded from JEA Senior Living to Sinceri Senior Living in 2021

•      Ownership: Backed by investment firm Access Industries since 2018

•      Current leadership: April Young and Micah Gerber, Co-Presidents

•      Approximate portfolio size: Approximately 136 communities, as of August 2026

•      States served: 27 states, including Alabama, California, Colorado, Delaware, Florida, Idaho, Illinois, Indiana, Kentucky, Maine, Maryland, Massachusetts, Michigan, Minnesota, New Jersey, North Carolina, North Dakota, Ohio, Oregon, Pennsylvania, South Carolina, South Dakota, Tennessee, Texas, Virginia, Washington, and Wisconsin

•      Care and lifestyle options: Independent living, assisted living, memory care, and respite or short-term stays; availability varies by community

•      Official website: sinceriseniorliving.com

Senior Living and Care Options

Sinceri's portfolio spans a range of care levels, though not every community offers every option. Families should confirm specific services with each individual community before making a decision.

•      Independent Living: Maintenance-free apartment living with amenities, social programming, and services designed for active seniors who do not need daily hands-on care.

•      Assisted Living: Support with daily activities such as bathing, dressing, medication management, and mobility, combined with private or semi-private living spaces.

•      Memory Care: Specialized, secured environments for residents living with Alzheimer's disease or other forms of dementia, often delivered through Sinceri's Meaningful Moments® programming.

•      Respite and Short-Term Stays: Temporary stays for individuals recovering from a hospitalization, needing interim care while a caregiver travels, or evaluating a community before committing to a permanent move.

Families can browse care-specific options through Senior Care Finder's independent living, assisted living, and memory care search pages to compare Sinceri communities against other providers in a given market.

What Makes Sinceri Senior Living Different?

Scale Built Through Management Partnerships, Not Just Ownership

Much of Sinceri's recent growth has come from management agreements rather than outright property acquisitions. In 2025, the company assumed operations of 19 former Brookdale-managed communities owned by Ventas, and separately added 6 former Discovery Senior Living communities owned by National Health Investors. This partnership-driven model let Sinceri expand its national footprint quickly while allowing real estate owners to retain ownership. For more detail, see McKnight's Senior Living's coverage of the Ventas transition and its coverage of the NHI partnership.

A Named, Structured Approach to Memory Care

Sinceri's memory care communities operate under a branded framework the company calls Evermore, built around its signature Meaningful Moments® program. Rather than treating memory care as a generic add-on, the program is built around learning each resident's individual life story and using those details to shape daily engagement, on the premise that residents can still experience joy and connection at every stage of cognitive decline. Details are available through Sinceri's Meaningful Moments program page.

Family Communication Through Technology

Sinceri has invested in a resident engagement and family communication platform (Sagely) that allows staff to document daily activities and share updates with families in real time, including photos and notes tied to specific programming. This is particularly relevant for memory care families, since residents in that setting may not always be able to describe their own day to loved ones.

Recognized Workplace Culture

Sinceri has been certified as a Great Place to Work® in multiple consecutive years, most recently for 2026. Because staff turnover and engagement directly affect the consistency of resident care, this kind of third-party workplace certification is a reasonable, if imperfect, proxy for operational stability. See the company's 2026 Great Place to Work announcement for details.

Signature Programs and Services

Meaningful Moments® Memory Care Program

Offered at Sinceri's memory care neighborhoods, Meaningful Moments® is designed for residents living with Alzheimer's disease and related dementias. The program centers on gathering each resident's personal history, including their career, interests, and relationships, and using that information to shape daily programming, meals, and staff interactions. It is intended to meet residents at whatever stage of cognitive decline they are experiencing rather than applying one standard activity calendar across all residents. Availability and specific programming details vary by community; families should confirm specifics with the community they are considering. More information is available at Sinceri's memory care overview.

Family Communication Platform

Sinceri partners with a third-party engagement platform to give families real-time visibility into their loved one's day, including activity participation and care notes, delivered through a mobile app. This is offered primarily in memory care settings but may extend to other care levels depending on the community.

Life at a Sinceri Senior Living Community

Because Sinceri operates communities across 27 states, day-to-day life varies significantly by location, building age, and care level. In general, residents may find:

•      Dining programs with scheduled meals and, at some communities, restaurant-style service

•      Structured activity calendars that may include arts and crafts, music, movie nights, and outings to local shopping or restaurants

•      Housekeeping and laundry support, with the scope varying by care level

•      Transportation assistance for appointments or outings at many, though not all, communities

•      Family engagement events, including holiday celebrations and, at some communities, family orientation sessions for new memory care residents

Families evaluating a specific Sinceri community should look beyond a general amenities list and ask about staffing ratios, how long current leadership has been in place, and how the community handles care plan changes as a resident's needs evolve. These specifics tend to vary more by individual community than by parent company branding.

What Residents and Families Say

Public reviews of individual Sinceri communities, visible through Senior Care Finder listings and other review platforms, show a wide range of ratings, generally clustering in the mid-to-high 4-star range for many communities, with some communities rating lower. Recurring positive themes include staff friendliness and attentiveness, cleanliness, and the personalized approach used in memory care settings. Some reviews, including employee feedback on workplace review sites, point to inconsistency in leadership and staffing at certain locations, which is common across large, multi-state senior living operators managing communities acquired through different transactions.

There is no single, reliable rating that applies to the Sinceri portfolio as a whole; experience varies meaningfully by individual community, local leadership, and staffing levels at any given time. Families should review recent, community-specific feedback for the location they are considering rather than relying on a parent-company reputation.

Leadership

Sinceri's day-to-day operations are led by April Young and Micah Gerber, who serve as Co-Presidents. April Young joined Sinceri in 2016 and oversees Operations, Sales, Clinical services, Facilities Management, and Human Resources, drawing on more than 25 years in senior living. Micah Gerber joined Sinceri in 2018 following the company's acquisition by Access Industries and leads business strategy, investments, and partnership structuring, building on a background in senior housing investment banking.

Chris Belford, who led Sinceri as CEO for five years, was elevated to Co-Chairman in January 2026 alongside Access Industries' Jonah Sonnenborn, a transition the company has described as recognizing his strategic leadership while Young and Gerber assume day-to-day control. For the complete and most current leadership team, see Sinceri's official leadership page.

Recent News, Growth, and Recognition

Sinceri to Manage 19 Former Brookdale Communities Owned by Ventas

Sinceri assumed management of 19 communities in a phased transition after Ventas moved the properties from Brookdale Senior Living, bringing the company's total to 136 communities across 27 states at the time. The company said residents and existing employees would not experience disruption during the changeover. Source: McKnight's Senior Living, December 1, 2025.

Sinceri Adds 6 Communities Through NHI Partnership

Sinceri expanded its management footprint by adding six former Discovery Senior Living communities owned by National Health Investors, growing its footprint to 81 communities across 27 states at the time of the announcement. Source: McKnight's Senior Living, August 11, 2025.

Leadership Transition: Belford Named Co-Chairman, Young and Gerber Take Day-to-Day Control

Sinceri announced that CEO Chris Belford would move into a Co-Chairman role after five years leading the company, with Co-Presidents April Young and Micah Gerber assuming day-to-day operational control. The company described 2025 as a transformational growth year, citing 136 communities and roughly 16,000 units under management. Source: Senior Housing News, January 26, 2026.

Great Place to Work® Certification for 2026

Sinceri was certified as a Great Place to Work® for 2026, an award based on confidential, third-party employee survey data rather than company self-reporting. President April Young credited the certification to team members' dedication to residents. Source: Newswire.com, March 24, 2026.

Frequently Asked Questions

What is Sinceri Senior Living? Sinceri Senior Living is a national senior living management company headquartered in Vancouver, Washington, operating independent living, assisted living, and memory care communities across the United States.

Where is Sinceri Senior Living headquartered? Sinceri Senior Living is headquartered in Vancouver, Washington.

Who owns Sinceri Senior Living? Sinceri Senior Living has been backed by the investment firm Access Industries since 2018. Day-to-day operations are led by Co-Presidents April Young and Micah Gerber.

How many communities does Sinceri Senior Living operate? Sinceri operates approximately 136 communities across 27 states, as of August 2026. This figure changes periodically as the company adds or transitions management of communities.

Where are Sinceri Senior Living communities located? Sinceri communities are located across 27 states, with concentrations in Oregon, Wisconsin, Texas, Ohio, and Florida, among others. Families can search by state or city through Senior Care Finder's individual Sinceri listings.

What care options does Sinceri Senior Living offer? Sinceri offers independent living, assisted living, memory care, and respite or short-term stays. Not every community offers every level of care.

Does Sinceri Senior Living offer memory care? Yes. Sinceri operates dedicated memory care communities and memory care neighborhoods using its Meaningful Moments® program, designed for residents living with Alzheimer's disease and related dementias.

Does every Sinceri Senior Living community offer the same services? No. Services, amenities, and care levels vary by individual community. Families should confirm specific offerings, staffing, and pricing directly with the community they are considering.

What do reviews say about Sinceri Senior Living? Public reviews vary by community, with many communities rating in the mid-to-high 4-star range and recurring praise for staff attentiveness and memory care programming, alongside some reports of inconsistency in staffing and leadership at certain locations. There is no single reliable rating for the portfolio as a whole.

How much do Sinceri Senior Living communities cost? Pricing varies significantly by community, location, and level of care. Families should request current pricing directly from the specific community they are considering.

How can families find a Sinceri Senior Living community? Families can compare Sinceri communities by location and care type through Senior Care Finder's Sinceri Senior Living listings, or use the location finder on Sinceri's official website.

Does Sinceri Senior Living offer third-party management services? Yes. Sinceri manages communities on behalf of real estate owners, including recent management agreements covering communities previously operated by other senior living companies.

Explore Sinceri Senior Living Communities

Every Sinceri community has its own staff, leadership, pricing, and availability, even within the same care type. The best way to evaluate Sinceri as an option is to compare individual Sinceri Senior Living communities through Senior Care Finder, where you can review services, ratings, and availability for the specific location closest to you or your loved one.

Sinceri Senior Living is a paid Senior Care Finder partner. Partner status does not replace the need for families to independently evaluate individual communities, services, pricing, licensing information, and recent reviews.

Company information, leadership details, programs, recognition, and news were reviewed using publicly available sources. Information last reviewed August 2026.