Liberty Senior Living

A Family-Owned, Multi-Brand Operator Across the Southeast

Liberty Senior Living is a family-owned senior living operator headquartered in Wilmington, North Carolina, developing and managing communities across Florida, Louisiana, North Carolina, South Carolina, and Tennessee. The company, a division of Liberty Living Management, is part of a broader family of Liberty companies that also includes Liberty Healthcare Management, which operates skilled nursing facilities and home care and hospice offices. Liberty Senior Living offers active adult living, independent living, assisted living, memory care, skilled nursing, and Life Plan Community/CCRC living, combining several brands, including Brightmore, Kempton, Inspire, and Carolina Bay, under one operating company. Services vary by location and by brand.

Visit the official Liberty Senior Living website to learn more about the company and its communities.

Company at a Glance

●       Headquarters: Wilmington, North Carolina

●       Experience: Part of a family-owned group of Liberty companies with roots dating to 1875; President Will Purvis has led Liberty Senior Living's growth from 2 to more than 20 campuses since joining in 2010

●       Current leadership: Will Purvis, President

●       Portfolio size: Senior Care Finder's directory lists 38 communities; the company's own site lists approximately 23 named campuses, with the difference reflecting separate listings for individual buildings within multi-building campuses

●       States served: Florida, Louisiana, North Carolina, South Carolina, and Tennessee

●       Care and lifestyle options: Active adult living, independent living, assisted living, memory care, skilled nursing/long-term care, Life Plan Community/CCRC living, and respite care

●       Official website: libertyseniorliving.com

Senior Living and Care Options

Liberty Senior Living's portfolio spans several brands, each generally associated with a different service level, though not every community offers every service:

●       Active adult living (55+ rental apartments, primarily under the Inspire brand)

●       Independent living

●       Assisted living

●       Memory care

●       Skilled nursing and rehabilitation

●       Life Plan Community/CCRC living

●       Respite care

Several Liberty communities, including Carolina Bay at Autumn Hall, The Barclay at SouthPark, Quail Haven Village, and Hayes Barton Place, operate as Life Plan Communities offering a full continuum of independent living, assisted living, memory support, and skilled nursing on one campus, so residents can transition between levels of care without relocating. Other communities, such as those under the Kempton and Oakleaf Village brands, focus specifically on assisted living and memory care, while Inspire communities are active adult rental apartments without licensed care. Families should confirm current care levels and availability directly on the Senior Care Finder listing for the specific community they are considering.

What Makes Liberty Senior Living Different?

Multiple Brands Serving Different Lifestyles and Budgets

Rather than a single uniform brand, Liberty organizes its portfolio into distinct brands: Inspire for active adult 55+ rentals, Kempton and Oakleaf Village for assisted living and memory care, and full-continuum Life Plan Communities such as Brightmore, Carolina Bay, The Barclay at SouthPark, and Hayes Barton Place. The company positions this structure as a way to match a wide range of budgets and care needs across the markets it serves.

Family Ownership Backed by a Broader Healthcare Platform

Liberty Senior Living is a division of Liberty Living Management, part of a family-owned group of companies that also includes Liberty Healthcare Management, which oversees a portfolio of skilled nursing facilities and home care and hospice offices. The company describes this broader platform as supporting continuity of care and operational depth beyond what a standalone senior living operator might offer.

Continued Growth Through Both Acquisition and Ground-Up Development

Liberty has grown its portfolio through acquisitions, such as its March 2025 purchase of The Carlisle Palm Beach in Lantana, Florida, alongside ground-up development of new Life Plan Communities including The Peninsula of Charleston in South Carolina and Legacy at Mills River near Asheville, North Carolina. This dual growth strategy is described further in the Recent News section below.

An Expanding Executive Team Focused on Growth

In 2025, Liberty created a new Chief Investment Officer role, hired by Max Newland, and named Robert Goyette as Chief Operations Officer, both intended to support the company's next phase of growth in acquisitions, capital partnerships, and multi-site operations. The company frames this expanded leadership bench as preparation for continued expansion despite a challenging interest-rate environment for new development.

A System-Wide Commitment to Wellness

Liberty Senior Living holds ICAA 100 Member status with the International Council on Active Aging, a designation the company says extends its wellness commitment across independent living, assisted living, memory care, skilled nursing, and rehabilitation rather than independent living alone. In 2025, one Liberty community, The Barclay at SouthPark, was named to the ICAA NuStep Beacon Award's Top 25 senior living communities in North America for wellness.

Multiple Life Plan Communities with In-House Continuum of Care

A number of Liberty's largest communities are structured as Life Plan Communities (CCRCs), combining independent living with on-site assisted living, memory support, and skilled nursing so residents can age in place without moving to a different campus. This model is a differentiator from operators whose portfolio consists primarily of single-level-of-care communities.

Signature Programs and Services

Liberty Senior Living's whole-person wellness approach is organized around the seven dimensions of wellness used by the International Council on Active Aging: emotional, vocational, physical, spiritual, intellectual, social, and environmental. The company holds ICAA 100 Member status reflecting this commitment across all levels of care.

The company also produces the Liberty Connects podcast, featuring conversations related to senior living and aging, as a resident- and family-facing communication channel distinct from traditional marketing content.

Life at a Liberty Senior Living Community

Life at a Liberty community may include chef-directed dining across multiple venues, flexible dining-dollar meal plans, a fitness center and wellness classes such as yoga, tai chi, and water aerobics, scheduled transportation, weekly housekeeping, and concierge-type services such as dry cleaning. Specific amenities vary significantly by brand and community; Life Plan Communities generally offer more extensive amenity packages than single-level-of-care communities such as Kempton or Inspire properties.

Families evaluating any Liberty community, or any senior living community, should ask specifically about entrance fee and rental structures (since Liberty communities include both rental and equity/entrance-fee models), current staffing levels, and how care transitions are handled on campuses offering a full continuum of care.

What Residents and Families Say

Liberty Senior Living does not publish a single portfolio-wide review rating, and Senior Care Finder's own listings show ratings that vary by individual community, generally in the mid-to-high 4-star range among its Premium and Premium+ listings. Recurring themes in publicly available feedback include attentive staff, well-maintained campuses, and strong dining and wellness programming, though experience can vary by community, brand, and time period. Families are encouraged to review recent feedback for the specific Liberty community they are considering rather than relying on portfolio-wide impressions.

Leadership

Will Purvis is President of Liberty Senior Living. Since joining the company in 2010, he has overseen its growth from two senior living communities to more than 20 campuses, with several more under construction. He also serves as Chief Development Officer for Liberty Healthcare Management, which oversees skilled nursing and home care and hospice operations within the broader Liberty group of companies. Purvis previously worked with Grandbridge Real Estate Capital and holds a B.S. from North Carolina State University and an MBA from Wake Forest University.

Visit the official Liberty Senior Living team page for the complete and most current executive team.

Recent News, Growth, and Recognition

Liberty Senior Living Acquires The Carlisle Palm Beach

In March 2025, Liberty Senior Living acquired The Carlisle Palm Beach, an oceanside senior living community in Lantana, Florida, and has since invested approximately $10 million in renovations to the property.

Read independent coverage from Senior Housing News.

Liberty Names New Chief Investment Officer and Chief Operations Officer

In 2025, Liberty Senior Living created a new Chief Investment Officer role, hired by Max Newland, and named Robert Goyette as Chief Operations Officer, expanding its executive team to support further acquisitions and development.

Read independent coverage from Senior Housing News.

The Barclay at SouthPark Named to 2025 ICAA NuStep Beacon Award Top 25

In October 2025, the International Council on Active Aging and NuStep, LLC named The Barclay at SouthPark in Charlotte, North Carolina, to the Top 25 senior living communities in North America in the 2025 ICAA NuStep Best in Wellness Awards.

See the original ICAA 2025 Beacon Award winners list.

Liberty Senior Living Achieves ICAA 100 Member Designation

In 2025, Liberty Senior Living announced it had achieved ICAA 100 Member status with the International Council on Active Aging, extending its wellness commitment company-wide across independent living, assisted living, memory care, skilled nursing, and rehabilitation.

Read the company announcement.

Groundbreaking Held for Legacy at Mills River

In June 2025, site work began on Legacy at Mills River near Asheville, North Carolina, described as Liberty Senior Living's 24th senior living community and its second in Western North Carolina, developed in partnership with Blue Ridge Retirement Partners.

See the co-developer's groundbreaking announcement.

Frequently Asked Questions

What is Liberty Senior Living? Liberty Senior Living is a family-owned senior living operator headquartered in Wilmington, North Carolina, that develops and manages communities under several brands across five Southeastern states.

Where is Liberty Senior Living headquartered? Liberty Senior Living is headquartered in Wilmington, North Carolina.

Who owns Liberty Senior Living? Liberty Senior Living is a division of Liberty Living Management, part of a family-owned group of Liberty companies. Will Purvis serves as President.

How many communities does Liberty Senior Living operate? Senior Care Finder's directory lists 38 communities. 

Where are Liberty Senior Living's communities located? Liberty operates communities in Florida, Louisiana, North Carolina, South Carolina, and Tennessee.

What care options does Liberty Senior Living offer? Depending on the community and brand, Liberty offers active adult living, independent living, assisted living, memory care, skilled nursing, Life Plan Community/CCRC living, and respite care.

What are Liberty's different community brands? Inspire communities are active adult 55+ rentals without licensed care. Kempton and Oakleaf Village communities focus on assisted living and memory care. Brightmore, Carolina Bay, The Barclay at SouthPark, and similar communities are Life Plan Communities offering a full continuum of care.

Does every Liberty community provide the same services? No. Services and amenities vary significantly by brand and location. Families should confirm current care levels and availability directly with the specific community.

What do reviews say about Liberty Senior Living? Feedback varies by community. Recurring themes include attentive staff and strong dining and wellness programming, though families should review recent feedback for the specific community they are considering.

How much do Liberty communities cost? Pricing varies by community, brand, unit type, and whether the community uses a rental or entrance-fee model. Families should contact the specific community directly for current pricing.

How can families find a Liberty Senior Living community? Families can browse Liberty communities through Senior Care Finder's listings or through the company's own community locator.

Explore Liberty Senior Living Communities

Comparing individual Liberty Senior Living communities is the best way to understand what a specific location and brand actually offer, since services, amenities, pricing, and resident experience vary significantly across the company's portfolio. Explore Liberty Senior Living communities on Senior Care Finder for current listings, ratings, and details for locations near you.

Services, pricing, availability, leadership, and resident experience can all vary meaningfully from one Liberty Senior Living community to the next.

Liberty Senior Living is a paid Senior Care Finder partner. Partner status does not replace the need for families to independently evaluate individual communities, services, pricing, licensing information, and recent reviews.

Company information, leadership details, programs, recognition, and news were reviewed using publicly available sources. Information last reviewed July 2026.