The World's Largest Home Care Franchise Network
Home Instead is a national non-medical home care franchise network headquartered in Omaha, Nebraska, with independently owned and operated locations across all 50 U.S. states and Washington, D.C. Founded in 1994 by Paul and Lori Hogan, Home Instead grew into the world's largest senior care franchise before being acquired in August 2021 by Honor Technology, a San Francisco-based home care technology company. Home Instead continues to operate under its own name and brand as a subsidiary of Honor.
Visit the official Home Instead website to learn more about the company's services and locations.
Company at a Glance
● Headquarters: Omaha, Nebraska
● Founded: 1994, by Paul and Lori Hogan
● Current leadership: Seth Sternberg, Co-Founder and Chief Executive Officer of Honor, overseeing Home Instead
● Ownership: Home Instead, Inc. was founded and led by Paul and Lori Hogan until August 2021, when it was acquired by Honor Technology; it now operates as a subsidiary of Honor under its own name and brand
● Approximate portfolio size: 581 locations, per the existing Senior Care Finder listing (most individual locations are independently owned and operated franchises); Home Instead's global network includes roughly 1,200 franchise offices across multiple countries
● States served: All 50 U.S. states and the District of Columbia
● Care and lifestyle options: Home care (non-medical)
● Official website: homeinstead.com
Home Care Services and Options
Home Instead provides non-medical, in-home care rather than a residential community. Depending on the local office, services may include:
● Personal care assistance, including bathing, dressing, and grooming
● Companionship and meal preparation
● Alzheimer's and dementia care
● Transportation and household support
● Respite care for family caregivers
Because Home Instead operates as a franchise, specific services, hours, and specialties can vary by location. Families should confirm current service offerings, availability, and pricing directly with the specific local office. Families can also review home care options near them on Senior Care Finder.
What Makes Home Instead Different?
The World's Largest Home Care Franchise Network
Built over more than three decades, Home Instead has grown into the world's largest franchise network specifically focused on non-medical, in-home senior care, supported by more than 100,000 Care Pros globally.
A High-Tech, High-Touch Operating Model
Since being acquired by Honor Technology in 2021, Home Instead has combined its established local caregiver network with Honor's technology and operations platform. Company leadership has said the two organizations found they could not remain fully separate and have worked to integrate their systems and strategy since the acquisition. Learn more from independent coverage in McKnight's Senior Living.
Three Decades of Focus Specifically on Older Adults
Founded in 1994 after Paul Hogan's personal experience helping arrange in-home care for his grandmother, Home Instead has focused specifically on older adults since its founding, rather than home care as one of several service lines.
Sustained Independent Recognition
In December 2025, Home Instead was named to Fast Company's 2025 Brands That Matter list, the only in-home care brand included that year, recognized in the Health category for its “A Better What's Next” marketing campaign. Honor, Home Instead's parent company, was also named to Built In's 2025 Best Places to Work Awards. Learn more from independent coverage via Business Wire.
Signature Programs and Services
Home Instead recognizes outstanding caregivers annually through its Care Pros of the Year program, honoring individuals nominated for exceptional service to clients and families. Availability and specific implementation of company-wide programs can vary by local office; families should ask a specific location for details.
What to Expect from Home Instead
Because Home Instead provides in-home rather than residential care, the experience centers on the caregiver relationship rather than community amenities. Families may expect:
● An initial in-home assessment to build an individualized care plan
● Caregivers matched to a client's specific needs and personality
● Flexible scheduling, from a few hours a week up to around-the-clock care
● Coordination with family members and, where applicable, medical providers
Families evaluating any home care franchise, including Home Instead, should ask about caregiver screening and training, how consistently the same caregivers are scheduled, and how the specific local office handles scheduling changes or emergencies, since practices can vary by franchise owner.
What Clients and Families Say
Because each Home Instead office is independently owned, ratings and reviews vary by location. The featured office on Senior Care Finder, Home Instead - Arlington / Mansfield, shows a rating of 4.50 out of 5. Because Home Instead does not operate as a single centrally managed provider, families should review ratings and comments for the specific local office they are considering rather than assuming a uniform experience across the network.
Leadership
Seth Sternberg is Co-Founder and Chief Executive Officer of Honor Technology, which acquired Home Instead in 2021 and continues to operate it as a subsidiary. Prior to Honor, he co-founded Meebo, an instant messaging company later acquired by Google. Home Instead's founders, Paul and Lori Hogan, led the company from 1994 until its sale to Honor in 2021.
Visit the official Home Instead leadership page for the complete and most current executive team.
Recent News, Growth, and Recognition
Home Instead Named to Fast Company's 2025 Brands That Matter List
In December 2025, Home Instead was named the only in-home care brand on Fast Company's 2025 Brands That Matter list, recognized in the Health category for its “A Better What's Next” campaign encouraging families to rethink conversations about aging.
Read independent coverage via Business Wire.
Honor Technology Appoints New Chief Financial Officer
In September 2025, Honor Technology named Matt Klitus as Chief Financial Officer for both Honor and Home Instead, alongside a new Chief Legal Officer, as part of continued executive team growth.
Honor and Home Instead Recognized Among Best Places to Work
In January 2025, Honor Technology, Home Instead's parent company, was named to Built In's 2025 Best Places to Work Awards, including national recognition on the 100 Best Remote Midsize Places to Work list.
Read the company's announcement.
Frequently Asked Questions
What is Home Instead? Home Instead is a national non-medical home care franchise network headquartered in Omaha, Nebraska, with independently owned and operated locations across all 50 U.S. states.
Where is Home Instead headquartered? Home Instead is headquartered in Omaha, Nebraska.
Who owns Home Instead? Home Instead was founded by Paul and Lori Hogan in 1994 and led by them until August 2021, when the company was acquired by Honor Technology. Home Instead continues to operate under its own name as a subsidiary of Honor.
Who is the CEO overseeing Home Instead? Seth Sternberg, Co-Founder and CEO of Honor Technology, oversees Home Instead following Honor's 2021 acquisition of the company.
How many Home Instead locations are there? Senior Care Finder's listing shows 581 U.S. locations. Home Instead's global network includes roughly 1,200 franchise offices across multiple countries.
What services does Home Instead provide? Home Instead provides non-medical in-home care, including personal care, companionship, meal preparation, Alzheimer's and dementia care, and respite care, among other services.
Does Home Instead provide medical care? No. Home Instead provides non-medical home care. Families needing medical home health services should confirm with the local office whether they coordinate with a separate medical home health provider.
Does every Home Instead office offer the same services? No. Because each office is independently owned and operated, specific services, specialties, and availability can vary by location.
Has Home Instead received any independent recognition? Yes. In December 2025, Home Instead was named to Fast Company's 2025 Brands That Matter list, and its parent company, Honor, was named to Built In's 2025 Best Places to Work Awards.
What do reviews say about Home Instead? Ratings vary by individual office. The featured office on Senior Care Finder shows a rating of 4.50 out of 5. Families should review ratings for the specific local office they are considering.
How can someone start service with Home Instead? Families can search Home Instead locations on Senior Care Finder or contact a specific local office directly to schedule a consultation and discuss care needs.
Explore Home Instead
Choosing an in-home care provider is a personal decision shaped by a family's specific needs, location, and budget. View Home Instead locations on Senior Care Finder to compare individual offices, ratings, and contact options.
Because each location is independently owned and operated, services, pricing, and availability vary by office. Families are encouraged to ask detailed questions, request references, and confirm current availability directly with the specific location before making a final decision.
Home Instead is a paid Senior Care Finder partner. Partner status does not replace the need for families to independently evaluate individual providers, services, pricing, licensing information, and recent reviews.
Company information, leadership details, programs, recognition, and news were reviewed using publicly available sources. Information last reviewed July 2026.
