New Perspective Senior Living
Featured Communities
About New Perspective Senior Living
Family-Founded, Purpose-Driven Living Across 8 States
New Perspective Senior Living is a family-owned senior living company headquartered in Minnetonka, Minnesota, developing, owning, and operating 48 communities across Illinois, Indiana, Minnesota, Missouri, North Dakota, Ohio, Pennsylvania, and Wisconsin. Founded in 1998 by Todd Novaczyk, whose family's experience caring for his mother-in-law, Betty, with Alzheimer's disease inspired the company's mission, New Perspective opened its first community in 2000. The company offers active adult living, independent living, assisted living, memory care, and respite care, built around a "Live Life on Purpose" philosophy.
Visit the official New Perspective Senior Living website to learn more about the company and its communities.
Company at a Glance
â—Ź Headquarters: Minnetonka, Minnesota
â—Ź Founded: 1998, by Todd Novaczyk; the company's first community opened in 2000
â—Ź Current leadership: Ryan Novaczyk, Chief Executive Officer; Chris Hyatt, President; Todd Novaczyk, Founder and Chairman of the Board
â—Ź Portfolio size: 48 communities
â—Ź States served: Illinois, Indiana, Minnesota, Missouri, North Dakota, Ohio, Pennsylvania, and Wisconsin
â—Ź Care and lifestyle options: Active adult living, independent living, assisted living, memory care, and respite care, with services varying by community
â—Ź Official website: npseniorliving.com
Senior Living and Care Options
New Perspective's portfolio spans several levels of care, though not every community offers every service:
â—Ź Active adult living
â—Ź Independent living
â—Ź Assisted living
â—Ź Memory care
â—Ź Respite care
Many New Perspective communities acquired through the company's 2022 expansion into Ohio and Pennsylvania, including Aberdeen Crossings, Beachwood Commons, Westlake Woods, Richland Woods, Hawthorne Woods, and others, retained their original community names rather than being renamed to the "New Perspective" brand, while operating under New Perspective's ownership and management. Some communities also include attached Patio Homes, a cottage-style living option. Families should confirm current care levels and availability directly on the Senior Care Finder listing for the specific community they are considering.
What Makes New Perspective Different?
A Mission Born from One Family's Personal Story
New Perspective's founding mission traces directly to founder Todd Novaczyk's family experience caring for his mother-in-law, Betty, over seven years as she lived with Alzheimer's disease while working to maintain her independent spirit. The company states that staff across its communities still ask "What's best for Betty?" as a guiding question, reflecting this origin story in day-to-day decision-making.
A "Live Life on Purpose" Four-Pillar Wellness Model
New Perspective organizes its programming around four wellness pillars: physical fitness, brain fitness, dining/nutrition, and social/spiritual enrichment. The company positions this structured wellness framework as a differentiator from operators offering a less organized activities calendar.
Growth Through Acquisition While Preserving Local Identity
New Perspective expanded into Ohio and Pennsylvania in 2022 through the acquisition of nine LifeServices assisted living communities, structured through Purpose First Partners, a venture between New Perspective and Boldt Capital. Company leadership stated at the time that acquired communities would retain their familiar names while operating under the New Perspective brand, a deliberate choice to preserve each community's established local reputation rather than impose uniform rebranding.
Real Estate Investment Trust Partnerships Support Growth
New Perspective operates a number of communities in partnership with publicly traded real estate investment trusts, including Welltower and LTC Properties, which the company has used to help finance its growth and capital needs. This structure allows the company to access institutional capital while continuing to operate the communities directly.
A Structured, Multi-Year Leadership Succession
Rather than an abrupt change, New Perspective's leadership transitioned in stages: Ryan Novaczyk, who joined the family business in 2008, was named CEO and Chris Hyatt was named President in 2019, with founder Todd Novaczyk transitioning to Chairman of the Board. This orderly succession is a differentiator from founder-led companies that have not established a clear leadership transition plan.
Signature Programs and Services
Live Life on Purpose® is New Perspective's overarching philosophy and registered program name, organizing community programming around physical fitness, brain fitness, dining/nutrition, and social/spiritual enrichment.
The company's Patio Homes option, available at select communities such as those in Danville and New Palestine, Indiana, and Lake Elmo, Minnesota, offers cottage-style independent living as an alternative to traditional apartment-style residences.
Life at a New Perspective Community
Life at a New Perspective community may include chef-prepared, made-from-scratch dining, a full activity calendar spanning the company's four wellness pillars, on-site physical and occupational therapy, and pet-friendly residences. Specific amenities vary by community and by whether the property was originally developed by New Perspective or acquired as part of the LifeServices portfolio.
Families evaluating any New Perspective community should ask specifically about current staffing levels, which levels of care are available on-site, and whether the community was recently acquired, since integration timelines can affect programming consistency in newly acquired communities.
What Residents and Families Say
New Perspective's own site reports a 4.4/5 average Google review score across its communities, and states it has been chosen by more than 8,000 families. Senior Care Finder's own listings show ratings that vary by individual community, generally in the 4.0 to 4.5 range among the Premium listings reviewed during this research. Recurring themes in publicly available feedback include attentive staff and strong memory care programming, though experience can vary by community and time period. Families are encouraged to review recent feedback for the specific New Perspective community they are considering rather than relying on portfolio-wide impressions.
Leadership
Ryan Novaczyk serves as Chief Executive Officer of New Perspective Senior Living. He joined the family business in 2008 after working on Wall Street and was named CEO in 2019 as part of a planned leadership succession.
Chris Hyatt serves as President, having joined the company as a partner and Chief Operating Officer in 2016 after previous leadership roles at Emeritus Senior Living and Brookdale Senior Living.
Todd Novaczyk, who founded the company in 1998, now serves as Founder and Chairman of the Board.
Visit the official New Perspective Senior Living team page for more on the company's community-level leadership.
Recent News, Growth, and Recognition
New Perspective Acquires Three Communities, Expanding to 48 Properties
In October 2025, New Perspective acquired three communities across Minnesota and Ohio, including two properties in Lake Elmo, Minnesota, and one in Lakewood, Ohio, expanding its portfolio to 48 properties across eight states at the time. The Ohio addition marked the company's fifth location in that state.
Read independent coverage from McKnight's Senior Living.
New Perspective Expands Twin Cities Presence with Five New Communities
In June 2025, New Perspective announced the addition of five communities in the Minneapolis/St. Paul metro area during the first half of 2025, bringing its total portfolio to 45 communities at the time. Each new community offers assisted living and memory care services.
Read the company announcement via PR Newswire.
New Perspective Increases Investment in Resident Security Technology
In 2026, New Perspective reported increasing its investment in security programs and software by as much as 50% between 2025 and 2026, part of a broader industry trend toward greater investment in resident safety technology.
Read independent coverage from Senior Housing News.
Frequently Asked Questions
What is New Perspective Senior Living? New Perspective Senior Living is a family-owned company headquartered in Minnetonka, Minnesota, that develops, owns, and operates 48 communities across 8 states.
Where is New Perspective headquartered? New Perspective is headquartered in Minnetonka, Minnesota.
Who owns New Perspective? New Perspective is privately held and family-founded. Ryan Novaczyk serves as CEO, Chris Hyatt as President, and founder Todd Novaczyk now serves as Chairman of the Board.
How many communities does New Perspective operate? 48 communities across 8 states.
What care options does New Perspective offer? Depending on the community, New Perspective offers active adult living, independent living, assisted living, memory care, and respite care.
Why do some New Perspective communities have different names? Communities acquired through the company's 2022 expansion into Ohio and Pennsylvania, and some more recent acquisitions, retained their original names (such as Aberdeen Crossings or Beachwood Commons) rather than being renamed, while operating under New Perspective's ownership and management.
What is Live Life on Purpose? Live Life on Purpose is New Perspective's registered wellness philosophy, organizing community programming around physical fitness, brain fitness, dining/nutrition, and social/spiritual enrichment.
What do reviews say about New Perspective? The company reports a 4.4/5 average Google review score across its communities. Recurring public feedback themes include attentive staff and strong memory care programming, though families should review recent feedback for the specific community they are considering.
How much does a New Perspective community cost? Pricing varies by community, unit type, and level of care. Families should contact the specific community directly for current pricing.
How can families find a New Perspective community? Families can browse New Perspective communities through Senior Care Finder's listings or through the company's own community locator.
Explore New Perspective Communities
Comparing individual New Perspective communities is the best way to understand what a specific location actually offers, since services, amenities, and resident experience vary across the company's 8-state footprint. Explore New Perspective communities on Senior Care Finder for current listings, ratings, and details for locations near you.
Services, pricing, availability, and resident experience can vary meaningfully from one New Perspective community to the next.
New Perspective Senior Living is a paid Senior Care Finder partner. Partner status does not replace the need for families to independently evaluate individual communities, services, pricing, licensing information, and recent reviews.
Company information, leadership details, programs, recognition, and news were reviewed using publicly available sources. Information last reviewed July 2026.