The Move In Senior Living Marketing Podcast

In this conversation, Heath Stukenholtz, co-founder of Senior Care Finder, explores how the senior living marketing landscape is evolving. He highlights the shift toward consumer empowerment and transparency, moving away from traditional high-pressure sales tactics. Senior Care Finder sets itself apart by offering a consumer-first platform that supports independent research, comparison of options, and trust-building. The discussion also underscores the importance of reputation management, understanding the buyer’s journey, and leveraging data-driven insights to help senior living communities improve marketing and engagement strategies.