A Hands-On Owner, Developer, and Turnaround Specialist in Senior Living
Alta Senior Living is a senior living owner, operator, and developer headquartered in North Palm Beach, Florida, providing independent living, assisted living, memory care, and respite care across communities in California and Florida. Founded in 2021, Alta specializes in acquiring, repositioning, and directly managing senior living communities, several of which it took over from previous owners and stabilized under new management. The company describes its approach as vertically integrated, meaning the same organization owns the real estate, invests the capital, and manages day-to-day operations at its communities.
Visit the official Alta Senior Living website to learn more about the company and its communities.
Company at a Glance
● Headquarters: North Palm Beach, Florida
● Founded: 2021, by Douglas Brawn and Scott McCorvie
● Current leadership: Douglas Brawn, Founder and CEO
● Approximate portfolio size: 5 communities
● States served: California and Florida
● Care and lifestyle options: Independent living, assisted living, memory care, and respite care
● Official website: altasenior.com
Senior Living and Care Options
Alta Senior Living communities offer a range of care levels, though not every option is available at every location. Depending on the community, options may include:
● Independent living
● Assisted living
● Memory care
● Respite care
Some Alta communities, such as Rose Arbor Village in Sacramento, offer a full continuum spanning independent living cottages through assisted living and memory care, while others, such as Palm Beach Memory Care, focus on a single care level. Services vary by location, and families should confirm current care levels, availability, and licensing directly with the specific community. Families can also review independent living, assisted living, and memory care options near them on Senior Care Finder.
What Makes Alta Senior Living Different?
A Vertically Integrated Investment, Development, and Management Model
Alta Senior Living was built around owning, developing, and managing its communities under one organization rather than operating as a pure third-party manager. Company leadership has described this structure as allowing tighter coordination between capital decisions, physical renovations, and day-to-day care operations than a manager working on behalf of an outside owner.
A Track Record of Repositioning Underperforming Communities
Several Alta communities were acquired as underperforming or distressed operations and repositioned under new ownership and management, including Rose Arbor Village in Sacramento (acquired in 2025 after Alta first took over management in 2024) and an earlier acquisition in Margate, Florida. This acquire-and-improve approach means a community's more recent history and reviews may look different from its history under prior ownership.
Hands-On Leadership Involvement in Individual Communities
Alta's senior leaders, including its CEO and managing partners, are directly and publicly involved in individual community acquisitions and turnarounds, rather than delegating those decisions entirely to regional staff. Company leadership has publicly framed this hands-on involvement as central to how Alta stabilizes newly acquired communities.
A Full Continuum of Care Within Single Communities
At communities such as Rose Arbor Village, Alta offers independent living, assisted living, and memory care within one campus, which can allow a resident's care level to change without necessarily requiring a move to a different community. Not every Alta community offers this full continuum; some focus on a single care type, such as memory care only.
Life at an Alta Senior Living Community
Alta describes its overall philosophy as putting “the person” first, with an emphasis on dignified care, transparent pricing, and thoughtfully designed communities. Depending on the community and care level, residents may find:
● Chef-prepared meals and restaurant-style dining
● Engaging programs and social activities
● Personalized care plans for assisted living and memory care residents
● Freestanding cottages or apartment-style residences, depending on the community
● Renovated common areas and amenities at recently repositioned communities
Because several Alta communities have changed ownership or undergone renovation in recent years, families touring a community should ask specifically what has changed under Alta's management, what renovations are complete versus planned, and how long current on-site leadership has been in place.
What Residents and Families Say
Reviews for Alta communities vary by location and by how recently a community was acquired. Rose Arbor Village, for example, shows an average rating of 4.0 out of 5 on Senior Care Finder, reflecting a community still in the earlier stages of its post-acquisition repositioning. Recurring themes in available feedback for Alta communities generally include attentive on-site staff and improving physical conditions following renovation, though families researching a specific community should confirm how long current management and staff have been in place, since a repositioning community's experience can differ meaningfully from its experience under prior ownership. Alta does not have a single portfolio-wide review rating, so families should review ratings and comments for the specific community they are considering, such as Tequesta Terrace or Palm Beach Memory Care, rather than assuming a uniform experience across the company.
Leadership
Douglas Brawn is the Founder and Chief Executive Officer of Alta Senior Living. He previously co-founded and served as a principal of Welbrook Senior Living, and has more than 20 years of experience in senior housing investment, development, and operations. Brawn holds a Bachelor of Arts in Economics and Government from Bowdoin College.
Alta Senior Living does not maintain a dedicated leadership or executive-team page on its official website. Visit the official Alta Senior Living website for current company information, since no separate leadership directory is available.
Recent News, Growth, and Recognition
Alta Senior Living Acquires and Repositions Rose Arbor Village in Sacramento
In October 2024, Alta Senior Living was engaged by the previous owner of The Village at Heritage Park in Sacramento, California, to take over management and stabilize the underperforming community. In February 2025, Alta and joint venture partner Brasa Capital Management completed the acquisition of the 162-unit independent living, assisted living, and memory care community, subsequently rebranding it as Rose Arbor Village and continuing a renovation and repositioning program.
Read independent coverage from Seniors Housing Business or independent coverage from REBusinessOnline.
Frequently Asked Questions
What is Alta Senior Living? Alta Senior Living is a senior living owner, operator, and developer headquartered in North Palm Beach, Florida, providing independent living, assisted living, memory care, and respite care across communities in California and Florida.
Where is Alta Senior Living headquartered? Alta Senior Living is headquartered in North Palm Beach, Florida.
Who owns or operates Alta Senior Living? Alta Senior Living was founded in 2021 by Douglas Brawn, who serves as CEO, alongside co-founder Scott McCorvie.
How many communities does Alta Senior Living operate? Senior Care Finder's listing shows 5 communities. Families should confirm current figures directly with Alta or through Senior Care Finder, since reported counts can change as the company acquires or exits communities.
Where are Alta Senior Living's communities located? Alta's communities are located in California and Florida, including the Sacramento, California area and several Florida markets.
What care options does Alta Senior Living offer? Depending on the community, Alta offers independent living, assisted living, memory care, and respite care.
Does every Alta community offer the same services? No. Some communities offer a full continuum from independent living through memory care, while others focus on a single care type, such as memory care only. Families should confirm current offerings with the specific community.
Has Alta Senior Living recently acquired or repositioned any communities? Yes. Alta has a track record of acquiring underperforming communities and repositioning them under new management, most recently Rose Arbor Village in Sacramento, California, acquired in 2025.
What do reviews say about Alta Senior Living communities? Reviews vary by community and by how recently a community was acquired and repositioned. Families should review ratings and comments for the specific community they are considering rather than relying on portfolio-wide impressions.
How can someone schedule a tour or find an Alta community? Families can search Alta Senior Living's communities on Senior Care Finder or contact a specific property directly through its Senior Care Finder listing to ask about availability and schedule a tour.
Explore Alta Senior Living Communities
Choosing a senior living community is a personal decision shaped by care needs, location, and budget. View Alta Senior Living communities on Senior Care Finder to compare individual locations, care options, and reviews.
Because several Alta communities have recently changed ownership or are still completing renovations, families are encouraged to confirm current management, amenities, pricing, and licensing directly with the specific community, and to visit in person before making a final decision.
Alta Senior Living is a paid Senior Care Finder partner. Partner status does not replace the need for families to independently evaluate individual communities, services, pricing, licensing information, and recent reviews.
Company information, leadership details, programs, recognition, and news were reviewed using publicly available sources. Information last reviewed July 2026.
